There’s one last major ingredient you need: a game plan. By ‘game plan’, I mean a vision for your business and actionable steps to make that vision happen.
You don’t need to plan out every little thing you’re going to do, but you should have an idea of how you’re going to approach your new business. You want to get a sense of the big picture and then figure out the smaller details.
It never hurts to be too thorough.
Here are some areas to consider:
1. Getting sales
2. Taking a certain angle in your niche
3. Digital marketing strategies
4. Optimizing your online store
This is also a good time to ask the tough questions so you can prepare yourself for them. For example, what if you’re getting nowhere after 6 months? 1 year? It’s not fun to think about these kinds of things, but doing so might save you from utter failure.
Another question you might want to ask yourself is, “Ideally, where do I want my business to go over the next X years?” This is a more general question that can help guide your vision.
If you know exactly what you want, you can take steps toward making it happen. The more specific you get, the better. It might help you to draft up a business plan or even a flowchart that traces the ideal trajectory of your business.